Berks Auto Repair., including its affiliated companies and subsidiaries (collectively “Berks Auto Repair,” “we,” or “us”), is committed to protecting the privacy and security of your information. This Privacy Policy describes how we use, disclose, and otherwise process the Personal Information (as defined below) we collect about you when you:
- Visit our main website (https://www.berksautorepair.com or https://www.berksautoservice.com), its subdomains, and all other websites, products, and services that Berks Auto Repair owns or controls and link to this Privacy Policy (collectively, the “Sites”);
- Communicate with us by email, telephone, mail, facsimile or interact with us in person;
- Sign up for one of our membership programs;
- Sign up to receive email, mail, or other communications from us;
- When you interact with our advertising and applications on third-party websites and services;
- Apply for a job at Berks Auto Repair; or
- Otherwise provide Personal Information to us, whether offline or online, in the context of our relationship with you.
This Privacy Policy is in addition to, and does not replace, Berks Auto Repair’s HIPAA Notice of Privacy Practices, which explains how we use and disclose our patients’ protected health information (“PHI”) and your rights to access and amend your PHI under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). In the event of a conflict between the terms of this Privacy Policy and the Notice of Privacy Practices with respect to PHI, the Notice of Privacy Practices will control to the extent of the conflict. We refer to the Sites, products, services, and interactions with you collectively as “Services” in this Privacy Policy. From time to time, we may supplement this Privacy Policy with additional information about our privacy practices related to a particular Service we perform. Please read this Privacy Policy carefully before using the Services or submitting your information to us.
What Personal Information We Collect
“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.
When you interact with the Services, we may collect certain Personal Information directly from you or automatically from the devices you use to access our Services. Depending on how you use the Services, we may collect the following types of information from or about you or your household. Please note that if we collect information through your use of the Services that is PHI regulated by HIPAA, then we may use, disclose, and process your PHI in accordance with our HIPAA Notice of Privacy Practices.
- Identifiers, such as your name, address, email address, date of birth, phone number, and contact information, login name and password;
- Geolocation Data, such as your location depending on the permissions you have set on your device. We use this information to provide features of our Services, as well as to improve and customize our Services;
- Internet or other electronic network activity information, such as information we automatically receive about the devices you use to access the Sites, your IP address, the type of Internet browser used to visit the Sites, the areas of the Sites you visited and the actions you performed on the Sites, and information we collect using cookies and other tracking technologies as described in the “Cookies and Other Data Collection Technologies” section below;
- Professional or employment-related information, such as your resume, curriculum vitae, employment history, educational history, references, qualifications, and demographic information you voluntarily provide to us;
- Protected class information, such as your gender, race, or age, which you voluntarily provide to us;
- Commercial information, such as the payment method and payment card information you voluntarily provide to us;
- Inferences, which we may draw from the information you collect about you to create a profile about you reflecting your preferences, such as your interest in our Services;
- Sensitive Personal Information, such as your health information, log-in name, and password that you use to access your user account on the Services or truncated Social Security Number; and
- Other information you may choose to provide, such as when you contact our billing services center, pay your bill, sign up for our membership program, send us comments or questions, or otherwise communicate with us.
How We Collect Your Personal Information
Depending on how you use our Services, we may collect Personal Information from you in the following ways:
- Directly from you. We may collect Personal Information from you directly through your use of the Services.
- Through automated data collection technologies. We may collect your Personal Information using automated data collection technologies as described in the “Cookies and Other Data Collection Technologies” section below.
- From third parties. We may obtain your information through third-party sources, such as our business partners, marketing partners, and service providers. We may combine this information with the information we collect about you to help us tailor our communications and improve our Services.
How We Use Your Personal Information
We may use Personal Information as outlined below:
- Provide you with the Services. We may use your Personal Information to provide you with the Services, process your job application, process your transactions, respond to your questions and comments, and send you communications about the Services.
- Build and maintain our relationship with you. We may use your Personal Information to improve your experience with our Services, send you marketing messages about the Services that may be of interest to you, and send you informational newsletters. We may also draw inferences from the Personal Information you provide to us, such as information about your preferences, characteristics, and interest in our Services.
- Improve the Sites and our Service offerings. We may use your Personal Information to understand who is visiting the Sites and using the Services, perform market research and analysis, analyze how the Sites are being used and accessed, improve the functionality of the Sites and your user experience, conduct quality assurance activities, perform internal business reviews, and develop new Services.
- Maintain the security of the Sites. We may use your Personal Information to maintain the security and integrity of the Sites, detect security incidents, protect the Sites against fraudulent and illegal activity, and enforce our terms of use.
- Comply with our legal obligations and respond to legal proceedings. We may use your Personal Information to comply with our legal obligations, including maintaining records of our compliance with federal and state law requirements, responding to a civil, criminal, or regulatory inquiry or investigation, and to cooperate with law enforcement and other government agencies. We may also use your Personal Information to establish, exercise, or defend legal claims.
How We Disclose Your Personal Information
We may disclose your Personal Information as outlined below:
- With our affiliates and subsidiaries. We may disclose your Personal Information to our affiliates and subsidiaries for use in accordance with this Privacy Policy.
- With our service providers. We may disclose your Personal Information with service providers and vendors that perform tasks on our behalf, such as invoicing or billing activities, marketing and analytics activities, payment processing, the operation and maintenance of the Sites, and other services. Any such service providers will be under an obligation to us to maintain the confidentiality of your Personal Information.
- Public and governmental authorities. We may disclose your Personal Information with entities that regulate or have jurisdiction over Berks Auto Repair, such as regulatory authorities, law enforcement, public bodies, and judicial bodies.
- Other third parties, as reasonably necessary. We may disclose your Personal Information with other third-parties:
- In relation to a merger, sale, acquisition, divesture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control (whether in whole or in part);
- To perform functions on our behalf and who also provide services to us, such as professional advisors, social media networks, data management companies, digital agencies and marketers;
- To: (1) comply with laws applicable to Berks Auto Repair, a request from law enforcement, a request from a regulatory agency, or other legal process; (2) protect the legitimate rights, privacy, property, interests or safety of Berks Auto Repair, our customers, business partners, personnel, or the general public; (3) pursue available remedies or limit damages; (4) enforce our terms of use; or (5) respond to an emergency;
- To comply with your request; or
- To comply with your request or with your consent.
Retention of Personal Information
As a general matter, we may retain your Personal Information for as long as it is necessary to fulfill the purposes for which we collected it, to satisfy legal and regulatory requirements, or as required or permitted by applicable law. To determine the length of time for which we will retain Personal Information, we may consider the volume and sensitivity of the Personal Information, the purposes for which we collect and use the Personal Information, and applicable legal and regulatory requirements. In certain circumstances, we may anonymize your Personal Information so that it can no longer be associated with you. We may use such anonymized information for various business purposes, including analytics and research, and may retain it indefinitely without further notice to you.
Cookies and Other Tracking Technologies
Our Sites use cookies and associated tracking technologies. A “cookie” is a small text file that is placed on your computer or mobile device when you enter a website or a mobile app. It enables the website or mobile app to remember your actions and preferences over a period of time. In addition, our Sites may use other technologies such as web beacons (also called a “pixel tag” or “clear GIF”) in combination with cookies to help GMR identify and track usage of the Sites in order to gather aggregate data related to their usage and usability. While the cookies we use may change from time to time, they generally fall into one of the following categories:
- Strictly necessary cookies. These cookies are strictly necessary in order for you to use the services, load and view content, and access your account.
- Functionality cookies. These cookies help us remember you and personalize features and content for you on the services.
- Preference cookies. These cookies allow us to capture and store your information, privacy related preferences (e.g., your opt-in and opt-out), account settings, and certain login information.
- Analytics cookies. These cookies help us and our service providers compile statistics and analytics about platform users, including traffic, usage, demographic, and trend data, which will enable us to understand how users engage with our Site.
- Advertising cookies. These cookies will display advertising on our website and on third party websites. Some of these advertisements may be interest-based, meaning that they are tailored to your interests or behaviors on our website or on other websites. These cookies track visitors across websites and collect information to do things like:
- Understand and save your preferences for future visits, allowing us to customize the Sites and Services to your individual needs;
- Advertise new content and services that relate to your interests;
- Keep track of advertisements and search engine results;
- Compile aggregate data about site traffic and site interactions to resolve issues and offer better site experiences and tools in the future; and
- Recognize when you return to the Sites.
We may allow third parties to serve advertisements on our behalf across the Internet and to provide analytics services. Please note these third parties are not controlled by us and any Personal Information shared with them is subject to the applicable third party’s privacy policy. We encourage you to review the privacy policies of any supplier whose products or services you purchase through this Website. The third-party service providers we may use for advertising and analytics include, but are not limited to Google (Alphabet, Inc.), Bing, Facebook and Instagram (Meta), and LinkedIn.
- For more information about Google’s data collection practices, please reference Google’s Privacy Policy.
- For more information about Bing’s data collection practices, please reference Bing’s Privacy Policy.
- For more information about Facebook and Instagram’s data collection practices (Meta), please reference their Privacy Policy.
- For more information about LinkedIn’s data collection practices, please refer to LinkedIn’s Privacy Policy.
We may collect technical information from and about your device (such as your browser type, operating system, IP address, and domain name) via cookies and other tracking technologies, but we never use cookies to access information on your computer or device. You can choose whether to accept cookies by adjusting the settings of your browser. If your browser is set to reject cookies, you may still enter the Sites, but you may not have full access to all areas within the Sites. To learn more about cookies, please visit www.allaboutcookies.org.
Opting Out of Cookies
Our Sites use cookies to personalize your experience. Cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. Under certain state laws, collection of data through third-party cookies for targeted advertising and similar purposes may be considered a “sale”; if you wish to opt out of such a “sale” of your personal information, please refer to the section below entitled “Contact Us” for instructions on how to opt out.
Cookies can also be blocked by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Sites. Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.
Notice to Pennsylvania Residents
This section provides additional information for Pennsylvania residents whose information is subject to the Pennsylvania Right to Know Law (65 P.S. § 67.101 et seq.), For the purposes of this section, the term “Personal Information” does not include PHI or other patient information that is maintained by us in compliance with HIPAA.
Use and Disclosure of Personal Information
Generally, in the past 12 months, we have collected the categories of Personal Information detailed in the “What Personal Information We Collect” section above from the sources described in the “How We Collect Your Personal Information” section above. We have used and disclosed Personal Information for the purposes described, respectively, in the “How We Use Your Personal Information” and “How We Disclose Your Personal Information” sections above. We do not collect or process Sensitive Personal Information to infer characteristics about you.
Although we have not “sold” personal information for money in the past 12 months, we engage in standard business interactions with third parties that might be considered a “sale” or “sharing” of Personal Information as those concepts are defined by CCPA and/or CPRA. Specifically, we allow third parties to control the collection of Personal Information through cookies and other tracking technologies. These third parties use the data to allow us to understand how the Sites are used, to understand your preferences and interests, and to customize advertisements to those interests and preferences on our behalf. For more information on our use of cookies and similar tracking technologies, please review the “Cookies and Other Tracking Technologies” section above. We do not knowingly sell or disclose personal information of minors under the age of 16.
Rights Concerning Your Personal Information
Pennsylvania law(s) provide eligible Pennsylvania residents with certain rights regarding their Personal Information. If you are an eligible Pennsylvania resident, you may follow the directions below to exercise your rights.
- Right to Know. You have the right to request to know (1) the specific pieces of Personal Information we have collected about you in the last 12 months; (2) the categories of Personal Information we have collected about you in the last 12 months; (3) the types of sources from which such Personal Information was collected; (4) the categories of your Personal Information that we sold or disclosed in the last 12 months; (5) the categories of third parties to whom your Personal Information was sold or disclosed in the last 12 months; and (6) the purposes for collecting and selling your Personal Information. To make a request, please contact us using the information in the “Contact Us” section below.
Contact Us
We welcome your questions and comments about this Privacy Policy or how we process your Personal Information. You may contact us using the information below.
E-mail at info@berksautorepair.com
Filling out our “Contact” form available on our homepage under the Contact tab
Call 610-988-6663
With any request, we may take steps to verify your identity before processing your request. We will not fulfill your request unless you have provided sufficient information for us to reasonably verify you are the individual about whom we collected Personal Information. We will only use the Personal Information provided in the verification process to verify your identity or authority to make a request and to track and document your requests and our responses unless you initially provided the information for another purpose. You may use an authorized agent to submit a request. When we verify your agent’s request, we may verify your identity and request a signed document from your agent that authorizes your agent to make the request on your behalf. To protect your Personal Information, we reserve the right to deny a request from an agent that does not submit proof that you have authorized them to act on your behalf.